Merz b. Schwanen Is Proving to Be More Than Just a T-shirt Brand

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Merz B. Schwanen, the brand behind Carmen Berzatto's favorite tee, is now a lot easier to find—and keeps cooking up flawless basics.

Merz b. Schwanen, the German apparel brand that shot to fame with its white T-shirts worn by Jeremy Allen White in the series “The Bear,” is taking steps to consolidate the business with a sentimental touch.

Gitta and Peter Plotnicki, the husband-and-wife owners of the brand, have bought the factory that produces their 215-style T-shirts using a special loopwheeled machine from the 20th century. The factory in Germany is the same one that Merz b. Schwanen has been using for 14 years and it’s where they discovered the machine that created the Ts that have become their signature.

​ ​ ​ ​ ​ ​             Hikmat Mohammed • WWD​